The AI issue that we do not talk about enough, that it is over accommodating.
It validates your premise. It builds on your assumptions. It helps you start things, briefs, prototypes, pitches, products — faster than you ever could before. It feels like a superpower.
It is also the problem.
When starting is free, everyone starts more. Teams run 40 open initiatives. Twelve half-built products. Six quick experiments that are eight months old and nobody has killed. The AI didn't tell them to start all of those. It just made starting so easy that stopping never came up.
I work with teams on exactly this. The advice I keep giving — to every team, and honestly to myself — is the same: start less, finish more. Not because resources are scarce. Because finishing is where the value lives, and most teams never get there.
Lomax is what that advice looks like when you point it at an AI.
Most tools make it easier to start. Lomax asks you the questions to help you to reach the finish line. It asks the questions a good advisor asks before you spend six months in the wrong direction. It doesn't stop you — free will is a gift. It just makes sure you make that choice with the hard questions answered, not deferred.
If your idea holds up under pressure, Lomax will tell you so. And then it will find the next flaw.
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Subscribe to the FLEX newsletter →Lomax is named after Kevin Lomax, the defense attorney in The Devil's Advocate (1997). The devil in that film describes his favourite sin as vanity. We thought that was fitting.